SD23 Series: Conscious Capitalism- Elevating Humanity through Business
They endeavor to create financial, intellectual, social, cultural, emotional, spiritual, physical and ecological wealth for all their stakeholders. Conscious businesses will help evolve our world so that billions of people can flourish, leading lives infused with passion, purpose, love and creativity; a world of freedom, harmony, prosperity, and compassion. Every business should have a purpose that goes hand-in-hand with making a profit. That purpose should energize and inspire everyone surrounding the organization, from the CEO to external vendors and the community.
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They work to create value for all stakeholders , including customers, employees, vendors, investors, communities, etc. Human social organizations are created and guided by leaders — people who have a vision and inspire others to achieve it. Conscious Leaders serve the organization with an understanding of the Higher Purpose and how they can benefit all their followers. This is the ethos — a culmination of the values, principles, and practices that create the social fabric of a business. It connects stakeholders together with a common perception and process that works to foster community.
We are faced with the challenge to eliminate poverty, and the opportunity to elevate humanity.
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How do we do that? We believe in Conscious Capitalism. How We support leaders, companies, universities, and governments in accelerating the shift to conscious capitalism. What We offer transformative thinking, programs, events, and communities of enquiry designed to support the elevation of humanity through capitalism.
The Global Movement We believe business is… Good — because it creates value. Heroic — because it can eliminate poverty. Noble — because it creates collective prosperity. As a company, we are committed to doing well while doing good. An organization at the forefront of the movement to transform businesses from focusing just on their bottom lines to instead focusing on being vehicles of economic, social, and environmental good is Conscious Capitalism. Conscious Capitalism is an organization that works to promote a new type of business one that is good because it creates value and is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence and it is heroic because it lifts people out of poverty and creates prosperity.
Conscious Capitalism promotes four principles that help businesses become agents of good. The four principles being: higher purpose, stakeholder orientation, conscious leadership, and conscious culture. Employees, customers and others trust and even love companies that have an inspiring purpose. At inWhatLanguage, we are working as a company to embrace all of these principles.
When it comes to a higher purpose we have recently made great strides in this area. Last year we redefined our mission and created a social impact strategy to align our business with a higher purpose beyond just profits. Our mission is to break down language and cultural barriers through innovative translation technologies. We realized that given we are a translation company we could use the very service we provide to paying clients at low or no cost to organizations supporting critical causes around the world.
Our donations are made primarily in the form of translation services and go towards our four social impact pillars. We recently provided 13 grants in the form of translation services to schools across the US for this cause. Our second social impact pillar is providing translations to organizations like the Worl d Health Organization , which respond to crises and disasters around the world.
In these situations, translation is critical to aid the coordination and communication between different responders on how to provide the most effective relief strategy. Our third social impact pillar is supporting and empowering our linguist network to do good in their own communities.
What Is Conscious Capitalism?
We recently opened up a micro-grant program for our linguists to carry out community improvement projects. Our fourth social impact pillar is fostering international trade and diplomacy.
We do this through providing translations to World Trade Centers and other organizations fostering international trade and diplomacy. We understand the importance of engaging the ecosystems and communities that support us and allow us to exist. Our stakeholders take many different forms. Our stakeholders include our clients, our non-profit partners, our community, and our employees and linguists.
All of them are equally vital to our success. Our clients are the cornerstone of our business. At inWhatLanguage, we prioritize our customers. As mentioned earlier part of our social impact strategy is donating translations to schools and organizations assisting English Language Learners across the United States. In addition, to our translation donations, we also do business with school districts as well. We value both our paid and unpaid partnerships with these schools and organizations. We understand the important role that they play in communities across the United States both educating students and assisting immigrants and refugees to learn English.
We, therefore, want to provide them with not only valuable paid services but also valuable pro bono services to help these students excel. However, we believe that in the long run supporting education is not only good for our community, our country, and our business long term.
The Conscious Capitalist Credo
As a business working in the education sector, we have a moral obligation to our stakeholders. Having a commitment to our stakeholders will be good for not only our business but the economy as a whole. We have many stakeholders and in addition to the school districts and schools that are our stakeholders, we also have numerous non-governmental organization NGO stakeholders. These organizations are vital to both the business and humanitarian communities. World trade centers help facilitate both increased business opportunities for domestic businesses, but also improve diplomatic relations between nations.
In addition to NGOs, we have worked with global organizations such as the World Health Organization a member of CDAC to translate critical first responder information into a Tshiluba a rare African language to help stop a cholera outbreak in the Democratic Republic of the Congo.